The Power of Print

The end is near.

That’s what we’ve been hearing for years now, that the internet is slowly killing the print industry with every passing day. However, America’s top magazine publishers argue otherwise—and they’re launching a $90 million campaign to prove it.

Leading magazine publishers Condé Nast, Hearst, Meredith, Time Inc. and Wenner Media are among the most competitive rivals in the media industry, but it turns out that rumors of print’s downfall is their biggest rival of all. So much so that they’ve come together to announce one of the largest print ad campaigns in history.

With the full support of the Magazine Publishers of America (MPA), the “Magazines, The Power of Print” Campaign targets advertisers, shareholders and industry influencers and challenges misconceptions about magazines’ relevancy and longevity, reinforcing the medium’s important cultural role and reshaping the broader conversation about magazines. They also plan to spotlight consumer commitment statistics—such as increased readerships, higher subscription rates and more magazines in general.

The campaign will launch both online and in the May print issues of the publishers’ top titles, in nearly 100 magazines, on about 1,400 pages of ads, reaching 112 million readers per month!

The initial ads will feature headlines such as, "We Surf the Internet. We Swim in Magazines." And "Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?" The second series will appear in June issues, with uplifting, factually-impressive magazine statements, incorporating thumbnail-sized cover images into the text.

The key argument for the vitality of print is this: as long as publications continue to evolve and provide an irreplaceable value, our beloved magazines are here to stay.

Check out the promotional video at: http://www.youtube.com/watch?v=aGVniqgWSc0&feature=player_embedded